Sudden drop in CPC? What could be the reason for it? Why this happened to you?
These are the questions about which you are thinking right now and want answers. Right?
Well, don’t worry as you are going to get answers now.
Why you saw a sudden drop in CPC of AdSense?
There could be any of the reason below for this to happen (and if you don’t think any of the below can be applied to you, than nothing has happened to your blog or website ):
Must Read: Best AdSense Alternatives 2013 – Forever!
Advertisers have stopped competing.
This is the number one reason as why you saw sudden drop in CPC.
You know what at anytime the competition between Advertisers would come to an end.
As one should stop bidding for the Ads and than you would get lower CPC.
And what you can do to improve it is to start targeting different keywords from now on but don’t go beyond your niche.
Be in it but have a little bit of change.
Your search engine traffic have dropped.
As you already know that people from search engines tends to click on ads rather than people coming from a different source.
Thus, they must be your target.
But how it is affecting your CPC?
You know what search engine traffic converts so if someone would come to your blog through search engines.
Than this visitors is what advertiser would need and they always tends to see it before bidding.
So, in a nutshell you both have the same goal. Didn’t you?
You must have known now why this (sudden drop in CPC) would happen. Right?
How would you increase your search engine traffic?
Well, you only need to have these 3 tips to increase search engine traffic and see the increase in AdSense.
So, try to improve traffic from search engines and feel the difference in your AdSense earnings.
Most of your Audience already know about AdSense.
This is what we (bloggers in the niche of blogging tips) suffer from as all of our audience already know about AdSense ads and thus they, tend not to click on ads.
Ya, I know it doesn’t come under sudden drop in CPC but it is important for you to know this.
You are using all of your Ad Units everytime.
This also affects your CPC, you should not try to use all the three ads on every page.
B’cause most of the pages of your blog would have less content and thus, Google would not be able to find keywords to show ads on your blog and thus, would show ads with low CPC as irrelevant ads are mostly with low CPC.
You are using Text Ads.
B’cause many of the people out there ignores ads and those who doesn’t ignore does not like to read an ad (B’cause of a lot of SPAM ads on other blogs).
And How I know about this?
As I have experienced it, I have tried both and Image ads worked better in every aspect whether it is CPC, CTR or any other related thing.
Ads above the fold has High CPC
This is another truth, if you would put only one ad above the fold and others below, deep near the bottom.
The one would give your more CPC than other ones b’cause advertisers tends to give more money to the area which a visitor would easily see without scrolling.
That’s enough from me, now you have know all the reasons b’cause of which you may have sudden drop in CPC and thus, your turn comes now to share your thoughts.